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50 is the new 40, or so they say (probably the ‘they’ are under 40 themselves, so both seem a long way off!). Is this true or another salve to the more ‘mature’ woman’s self-esteem? Well, it seems that it is ….
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| Older Woman Power |
I have just been reading an intriguing article in the Sunday Times Style mag www.thesundaytimes.co.uk that clearly implies if you’re not yet 50, you’re not yet ready for the big time. Well actually it says that the ‘empty nest powerhouses’ (new name for over 50s business women) are the really influential people and are soaring ahead in the ‘making it’ stakes, citing that one Carol Bartz, 62 (who would have thought that 62 could ever be seen as a ‘must have’) was appointed president and CEO of Yahoo!
If you thought over 50 meant dowdy, down and dour, think again. According to latest stats, women over 50 were the only group in the UK to show a rise in employment compared with a year earlier. And if that doesn’t impress you, look at it this way – 28.000 more women aged 50-59 were in work in April to July 2009 than in 2008.
Interestingly at New Leaf – where we keep our noses to the ground and our eyes to the grass roots and other such puns on our name! – we see numerous women in their 50s who are dynamic, proactive, energetic and innovative – living testimony to this fact that empty nests do not mean empty heads (or purses actually) as there is money to be made out there.
Being sans kiddies allows the ‘older’ (really wish I could do away with these quotes) woman to focus in a way she never could have and maturity has brought with it confidence and the opportunity to forge ahed and succeed… do you think grey could really become the new black!



